Running a customer track day or ride experience? RRS handles the operations.

Customer track days, dealer activations, ride-and-drive programmes, brand experience events. We bring the same championship-grade operations stack that runs national motorsport championships to your brand event — so the experience your customers walk away with feels professional, controlled and worth talking about.

What RRS manages

• Invite and registration management — invite-only flows, approval workflow, dealer-allocated quotas, waitlists, customer segmentation by model owned, region and tier.
• Run-group scheduling — sessions split by experience level, vehicle model or class. On-screen run-order display, marshalling cues, gate control.
• Indemnities and licensing — digital indemnities captured at registration, ID verification at gate, one-event licence flows where the venue requires them.
• On-ground POS — branded merchandise, food, additional sessions, photography purchases — all tracked, settled and reported.
• Lap timing where relevant — for circuit-based experiences, integration with the venue or a deployed timing solution; clean lap-time output for participant certificates.
• Photography and content workflow — consent capture, asset tagging by participant, fast post-event delivery so the social moment lands while the day is still in feed.
• Feedback and NPS capture — structured at the right moment in the day, not as an afterthought.
• Post-event reporting — attendance, run-group analytics, NPS, photo and consent records, dealer-network breakdowns, CRM-ready exports.

Why championship-grade operations matter for brand events

Brand events get judged on a different curve than club rounds. A glitch at registration, a confused gate marshal, a wrong run-group call, an indemnity not captured — at a club round it is noise. At a brand activation in front of a dealer principal and 80 customers who own your top-spec model, it is a problem. The reason RRS works for OEMs is that the same systems that run an FMSCI national championship round — entries, scrutineering, paddock, parc fermé, results — translate directly to brand events. Run-group scheduling becomes session scheduling. Scrutineering becomes vehicle prep checks. Parc fermé becomes a controlled handover area. Championship reporting becomes brand and dealer reporting. The rigour is the point.

Proof in numbers

• 5,585+ entries processed across motorsport events
• 25,000+ audience tickets sold
• 10+ years on the ground at sanctioned events
• 13 motorsport formats supported end-to-end

Common questions